Peppermint and Introhive partner with Shakespeare Martineau to provide a competitive edge through a modern CRM solution

February 16, 2022

Shakespeare Martineau is an award-winning full-service law firm in Ampa’s ‘house of brands’, which places expertise, commerciality and relationships at the centre of its strategic vision.

Shakespeare Martineau has a core focus on unlocking potential in its people and clients by providing creative solutions that help them fulfil their goals. Building strong and robust relationships is a natural extension of this. As such, Shakespeare Martineau understands the importance of keeping pace with innovation in client relationship management (CRM) technology.

Shakespeare Martineau takes a digital-first approach and needed a system that could be as flexible and unique as its strategy, and would take Microsoft Dynamics to the next level.

For this, Peppermint’s modern CRM software for law firms, coupled with Introhive’s revenue acceleration platform to automate data and reveal relationship intelligence, provided a leading-edge solution.

Peppermint Client Engagement helps Shakespeare Martineau to manage effective digital campaigns, events, and drive its client listening program. Meanwhile, Introhive’s unique blend of solutions works collaboratively with CRM, marketing automation, and BI technologies allowing their platform to help businesses flourish with the help of AI-powered relationship intelligence and CRM automation.

On the partnership, Ben Buckton, Chief Marketing & People Officer at Shakespeare Martineau states,

“Shakespeare Martineau prides itself as a forward-thinking law firm. By partnering with Peppermint and Introhive, as well as investing in Microsoft Dynamics 365 for Marketing, we now have an unrivalled powerhouse of a business development and marketing technology suite”

Shakespeare Martineau underwent an accelerated delivery of the platforms and were able to go live with a pilot launch in six weeks. Peppermint’s CRM solution is preconfigured for law firms, which was a key enabler in getting the firm up and running on the platform quickly, without extensive development or customisation.

The Introhive AI piece has also supercharged Shakespeare Martineau’s business development efforts. Working together synchronously, the solutions mean the firm’s data is always up to date, while providing a holistic view of clients so the team can make proactive business development and marketing decisions.

Alan Mercer, Legal Sector Sales Director at Introhive reflects,

"Shakespeare Martineau quickly saw the value Introhive delivers, automating their new CRM and understanding the firm’s relationship capital to make better data-driven business decisions and drive growth. Introhive and Peppermint provide an end-to-end solution and Shakespeare Martineau is now setting the standard for how legal firms can leverage technology as a core component of their business development functions. We're thrilled to be part of the journey."

Impressively, the implementation was also delivered entirely remotely due to travel restrictions.

On the partnership, Matt O’Callaghan, Chief Sales and Marketing Officer at Peppermint Technology states,

 “We’ve thoroughly enjoyed working with Shakespeare Martineau and Introhive – and it has been extraordinary what we’ve achieved together given the fully remote deployment. Our collaborative solution will enable Shakespeare Martineau to engage with clients and take advantage of new business opportunities in a truly modern and innovative way. They are a great example of a law firm fully embracing the Microsoft cloud and all it has to offer an agile marketing and business development team.”

Shakespeare Martineau is now rolling out the service to 400 users and extending the capabilities of the pilot launch by connecting it to its practice management service.   

About Shakespeare Martineau   

Providing legal advice in life and business. Working with organisations of all sizes, the firm delivers a broad range of specialist legal services and has expertise across multiple areas including but not limited to: energy, education, banking & finance, healthcare, investment funds, manufacturing, agriculture, family business, Islamic finance, later living, social housing, charities and real estate. Shakespeare Martineau also provides services for families and private clients. 

The firm’s purpose is clear; to unlock potential, and its ambitions are unlimited; aiming to become one of the most admired top 30 legal & professional services groups by 2025.

 Shakespeare Martineau has been listed in Best Companies 2021 as an outstanding company to work for, as well as a top 10 law firms, top 100 Midlands and top 75 large London businesses. 

With more than 910 people, Shakespeare Martineau has offices in Birmingham, Stratford-upon-Avon, Solihull, Nottingham, Leicester, Lincoln, Sheffield, London, Milton Keynes, and Glasgow.

About Peppermint

Peppermint is a legal software company dedicated to helping law firms transform how they do business. Our CRM solution, Peppermint Client Engagement, is designed for large law firms and built on the Microsoft Cloud platform. Client Engagement highlights the true value of clients and prospects, providing a familiar user experience that seamlessly integrates with your law firm. Through our modular solutions, we empower firms to create a single view of the client, deliver more personal engagements and better target business development activities through data-driven decision making.

About Introhive

Introhive is the fastest-growing AI-powered sales and relationship intelligence platform, with the single largest revenue acceleration deployment in the world. Trusted by some of the world’s most recognizable brands, including PwC, Clark Nexsen, Wilson Sonsini Goodrich & Rosati, Colliers International, and Plante Moran, the company has been recognized with 2019, 2020 and 2021 Deloitte Technology Fast 50™ Canada Awards, 2020 and 2021 Deloitte Fast 500™ North America Awards, 2020 and 2021 MarTech Breakthrough Awards, and is Great Place to Work® certified in Canada. Introhive’s AI-powered SaaS platform seeks to enable organizations to realize the full value of their relationships across the business and to leverage untapped data to drive revenues and increase productivity while simultaneously improving the customer experience. Introhive has grown to 350+ employees with 10 global office locations, supporting 250,000+ customers in over 90 different countries around the world.


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