TAKAOKA, Toyama Prefecture–Two of the nation’s most popular feudal warriors would undoubtedly be baffled at the sight of adults going nuts for cardboard suits of armor modeled on their protective coverings.
Showa Note Co. was taken aback, too, because the paper costumes inspired by samurai warlords Sanada Yukimura (1567-1615) and Date Masamune (1567-1636) were originally produced for kids.
When the Takaoka-based stationery company initially released the children’s cardboard costumes, eager would-be buyers called for adult versions.
Their pleas were heard, and the adult costumes were introduced in spring. They stole the spotlight at local festivals, marathon races and company events.
Sales are still going strong, with the paper suits sought after as Halloween costumes this past fall and as entertainment props for year-end parties in the current season.
“We didn’t see it coming,” said a Showa Note representative.
The cardboard suits of armor are sold for 2,980 yen ($25), plus tax.